Company details in Schema.org

What we check

This check builds on the structured company data. We look for the entry that describes the company or organisation and count six details:

Detail	Schema.org fields
Business type	@type, e.g. Organization, LocalBusiness or Dentist
Logo	logo or image
Address	address
Opening hours	openingHours or openingHoursSpecification
Service area	areaServed, serviceArea or geo
Services	e.g. hasOfferCatalog, makesOffer, knowsAbout, serviceType

If three or fewer are present, there is a warning, with four or five a note. If the company entry is missing altogether, this check is not measurable and does not count towards the score. The check "Structured company data" reports and rates the gap, so it does not cost points twice.

Why it matters

When an AI assistant describes or recommends a company, it likes to take over details that are clearly stated. What is missing is guessed, taken from outdated directories or left out.

• Opening hours: if the company has branches, counters or a practice, "Is the branch open on Saturday?" is a typical question to AI assistants.
• Service area: an insurer operates in certain countries, a delivery service in certain regions, a gardener from Leeds also in Bradford and Wakefield. Without a statement machines do not know this.
• Services: an insurer that also offers travel and pet insurance is found for them only if these services are named clearly.
• Logo: Google and other services use it next to the name.

How to fix it

Add the missing fields to the existing company entry:

{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Example Insurance Ltd",
  "logo": "https://www.example.co.uk/logo.png",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "5 Park Lane",
    "postalCode": "LS1 4AB",
    "addressLocality": "Leeds",
    "addressCountry": "GB"
  },
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "opens": "08:00",
    "closes": "17:00"
  }],
  "areaServed": ["United Kingdom", "Ireland"],
  "knowsAbout": ["Home contents insurance", "Travel insurance", "Pet insurance"]
}

You describe more detailed services with hasOfferCatalog and individual Service entries.

WordPress

Rank Math (module "Local SEO") and Yoast Local SEO have form fields for logo, opening hours and service area. For services a schema plugin such as "Schema & Structured Data for WP" or an addition by the agency helps.

Website builders

In Wix and Squarespace fill in the business information completely, including opening hours and logo. For service area and services you usually need custom JSON-LD, which you insert in the advanced SEO section of the home page.

How to check it yourself

The Schema Markup Validator (validator.schema.org) shows all fields of the company entry. Compare them with the table above.

Frequently asked questions

Do I have to list all services individually?

No. The most important ones are enough, about five to ten. What matters is that they match the services visibly described on the website.

What do I enter under "service area"?

The countries, regions or towns in which the company operates or delivers. For an online shop, for example, "United Kingdom" and "Ireland", for a regional energy supplier from Leeds "Leeds", "Bradford" and "West Yorkshire". This way AI assistants recognise for which places the offer is an option.