Main heading fits the content

What we check

We break the main heading (H1) of the home page down into its terms and leave out filler words such as "and", "for" or "the". Then we look for these terms in the rest of the text on the page. The first letters are enough, so "mortgages" also matches "mortgage".

If fewer than half of the terms appear in the text, we give a note. If the H1 is missing altogether, the check "Main heading" reports this.

Why it matters

The H1 announces the topic of the page. Google and AI assistants check whether the text below delivers on this promise. If the H1 says "Mortgages and pensions" but the text only talks about the team and the company history, the page looks unclear. It is then shown less often for "mortgage".

Common causes:

• The H1 is a slogan or a greeting ("Welcome to our site").
• The H1 names a service that is no longer mentioned in the text at all.
• The actual text is in images or is only inserted with JavaScript after loading.

How to fix it

1. Word the H1 so that it names the most important service, e.g. "Bikes and e-bikes for commuters and families".
2. Pick up the terms again in the first paragraph below: what exactly is on offer, for whom and, if the offer is tied to a place, where?
3. Describe the services in real text, not only in images or icons.

You do not have to repeat every term several times. One or two natural mentions in the text are enough.

Example

H1: "Hiking boots and outdoor clothing"

First paragraph: "We stock hiking boots, rain jackets and backpacks for day hikes and multi-day treks. Our range includes …"

How to check it yourself

Read the H1 and then only the first screen of text below it. Would someone with no prior knowledge understand that the two belong together? If not, adjust one or the other.